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The Round Table Mission Statement
In order to position Round Table and set the scene for our brand values the Round Table mission statement was developed, and incorporated into the three-year plan as adopted at the AGM in Killarney 2006;
"For Round Table to become the Premier Club for young men of today, providing exciting activities and creating lasting friendships."
The Design
The design retains the essence of the Round Table logo but is capable of being used across all media to illustrate the desired personality of Round Table. The aim is to give a fresh new look to Round Table, which is fun, exciting and appealing to young men from all walks of life.
Consideration was given to the use of the design across the Association and the designs created are transferable across media such as TV, advertising, video, web as well as print. Versions have been created in greyscale and monochrome for ease of photocopying.
Logos
The logo should wherever possible be used as shown in fig 1:1 and personalised to each individual table by indicating the table name followed by the table number.
The table name and number is to appear as detailed in fig 1:1 The text must be justified from the right at all times regardless of size (number of characters in the name) NB if the table name and number exceeds the length of the logo then it may slip onto two lines.
The font syle for the table name and number is 'verdana' italic.
Font size is 7pt when the overall logo width is 75mm.
This ratio should ramain proportionate at all times.
NB the words 'Round Table' have been produced using the font ITC Officina Sans
Red (cmyk)
Cyan 0%
Magenta 90%
Yellow 86%
Black 0%
Web - #ED1C24
Gold (cmyk)
Cyan 0%
Magenta 35%
Yellow 90%
Black 0%
Web - #F7931D
Black (cmyk)
Cyan 0%
Magenta 0%
Yellow 0%
Black 100%
Web - #000000